We had the pleasure of talking with Registered Dietitian Tanya Zuckerbrot who is the creator of the popular F-Factor Diet and author of The F-Factor Diet. Tanya spoke with us about the biggest challenge that her clients have faced in trying to lose weight in 2 weeks as well as the process of developing this diet. Check out our interview below.

What are the biggest challenges that your clients face with the diets that they do?

Tanya: I think that the largest challenge for most difficult diets is the association of feeling the deprivation, because the focus is only on what you have to put out. Whether it is to cut out fat or sugar or red meat or alcohol and that’s why most diets aren’t sustainable. So the difference with other diets like Akins or you know… South Beach, is that they either focus on what you’re cutting out like a food group, or it’s something like Weight Watchers where you can have all your favorite food but then the portions are really small.

So say you could have spaghetti and meatballs and then you open up your Weight Watcher dinner or your Jenny Craig dinner and you have one cup of pasta and two little meatballs, right? So that leaves people dissatisfied. On the F-Factor Diet, the focus is what food you’re adding in, in order to fill up to lose weight. So right away the feelings of deprivation aren’t as present. Nothing we’ve been putting out has you thinking about what sort of fiber you have to add into your diet and fiber adds volume to food so you’re also getting large portion despite the fact that it’s low caloric intake.

Tell me about some of the diets your clients have done before.

Tanya: My clients have done everything from Weight Watchers to Akins to the Cookie Diet to lose 10 pounds in 2 weeks. A great endorsement a client gave me was, “You changed my life without changing my lifestyle.” They don’t have to forgo business dinner, business lunches, social occasion because they can go to ANY restaurant and they can drink alcohol from day 1. So, you know, when you’re on Jenny Craig or your friends are out celebrating a birthday and you’re sitting home with your frozen meal. They have the freedom to dine out to any restaurant and they’re able to easily navigate any menu with confidence. So that’s the first change.

I know you have some items that are available in Kroger can you talk a little bit about that?

Tanya: I’ve been partnered with Hain Celestial Group who wanted a lot of F-Factor food and these foods are the highest fiber food on the marketplace. We’ve launched 3 cereals: F-Factor Cinnamon O that have 15 grams of fiber and F-Factor Skinny and F-Factor Skinny and Fruit which have 18 grams of fiber in a half cup setting which is 72% of your fiber needs for the day. So if you have half a cup of yogurt or half a cup of cereal, you know, between lunch and snack you be able to get in the rest of the fibers you need and the recommendation for fiber for women are 25-35 grams per day and from then on it’s 38 grams per day.
Read more at http://www.fanbolt.com/headline/10687/Celebrity_Style:_Permanent_Weight_Loss_With_The_F-Factor_Diet